Privacy Policy

The Mortgage App Ltd

Last updated: 09th March 2026

The Mortgage App Ltd ("we", "us", "our") is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use and protect personal data when you use:

• our website
• our technology platform
• mobile applications powered by The Mortgage App platform

This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are

The Mortgage App Ltd provides technology solutions that enable mortgage professionals to operate branded mobile applications and digital tools for their customers.

Company Name: The Mortgage App Ltd
Email: info@themortgageapp.co.uk
Website: www.themortgageapp.co.uk

You can contact us regarding privacy matters using the email above.

2. Data Controller and Data Processor Roles

Depending on how you interact with the platform, The Mortgage App Ltd may act as either:

Data Controller
We act as the Data Controller when you interact directly with:

• our website
• contact forms
• marketing communications

Data Processor
When you use a mobile application operated by a mortgage broker using our platform, that broker acts as the Data Controller. In these cases The Mortgage App Ltd acts as a Data Processor, processing data only to provide the technology service.

Questions about mortgage enquiries should normally be directed to the broker operating the application.

3. Personal Data We Collect

We may collect the following categories of personal data.

a) Information you provide directly

• name
• email address
• telephone number
• property information
• mortgage enquiry details
• information submitted through enquiry forms

b) Technical information

• IP address
• device type
• browser type
• operating system
• application usage data

c) Communication data

• messages submitted through contact forms
• correspondence with brokers or service providers

4. How We Use Personal Data

Personal data may be used for the following purposes:

• processing enquiries submitted through the platform
• connecting users with mortgage brokers
• facilitating introductions to third-party partners (such as conveyancers)
• operating and maintaining the platform
• improving platform functionality and performance
• ensuring security and preventing misuse

We do not sell personal data to third parties.

5. Lawful Basis for Processing

Under UK GDPR we rely on the following lawful bases:

Activity	Legal Basis
Website enquiries	Legitimate interest
Platform analytics	Legitimate interest
Platform security monitoring	Legitimate interest
Broker app enquiries	Broker acts as Data Controller
Marketing communications	Consent where applicable

6. Data Sharing

Personal data may be shared with:

• the mortgage broker operating the application
• third-party service providers introduced through the platform (such as conveyancers)
• infrastructure and hosting providers used to operate the platform
• analytics providers used to improve platform performance

All partners are expected to comply with applicable data protection laws.

7. Data Retention

Personal data will be retained only for as long as necessary to fulfil the purposes for which it was collected. Typical retention periods may include:

• enquiry data – up to 12 months
• platform usage logs – 30 to 90 days
• contractual or account data – up to 6 years where required for legal obligations

Where data is no longer required it will be securely deleted.

8. Data Security

We take reasonable technical and organisational measures to protect personal data against:

• unauthorised access
• accidental loss
• misuse or alteration

Security measures may include:

• secure hosting environments
• encrypted data transmission where appropriate
• restricted system access controls
• system monitoring and updates

However, no internet-based system can guarantee absolute security.

9. Your Data Protection Rights

Under UK GDPR individuals have the right to:

• request access to personal data
• request correction of inaccurate data
• request deletion of personal data
• restrict processing in certain circumstances
• object to processing
• request transfer of personal data to another provider

Where the app is operated by a mortgage broker, requests should normally be directed to the broker acting as Data Controller.

10. Complaints to the Regulator

If you believe your personal data has been processed unlawfully, you have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner's Office (ICO)
www.ico.org.uk

11. Cookies and Analytics

Our website and applications may use cookies and analytics tools to understand how users interact with the platform. These tools help us improve platform performance and user experience. Users can manage cookie preferences through their browser settings.

Further details may be provided in our Cookie Policy.

12. Third-Party Services

The platform may contain links to external services or websites operated by third parties. We are not responsible for the privacy practices of those organisations. Users should review the privacy policies of third-party providers before submitting personal data.

13. Children's Data

Our services are intended for use by adults seeking mortgage advice. We do not knowingly collect personal data from individuals under the age of 18.

14. Automated Decision Making

The Mortgage App platform does not make automated decisions regarding mortgage eligibility or financial outcomes. Mortgage advice and decisions are provided by authorised mortgage brokers.

15. Changes to This Policy

We may update this Privacy Policy periodically. The most recent version will always be available on our website.

16. Contact

For privacy-related enquiries please contact:

The Mortgage App Ltd
Email: info@themortgageapp.co.uk
Website: www.themortgageapp.co.uk